Customer acquisition and retention form a core foundation for companies in the services industry vertical (banks, airlines, hotel and retailers). The key success of the customer loyalty program dates back to airlines rolling out frequent flier program rewarding customers to earn and redeem mileage points1. Many credit card companies partnered with airline carrier to create and offer several innovative programs that will allow customers to earn mileage point not just on airline travel but through purchases made using credit cards. This allowed loyalty of the customer both to the credit issuer and the airline. Many companies within the hospitality industry (hotels, cruise ship operators) have followed the airline lead in offering variants of the customer loyalty programs.

Our application will enable:

Dialogue Marketing - the right messages delivered the right way to the right people at the right time
Customer Rewards & Benefit Programs - an effective platform of earning and reward offers with a broad selection to match individual customer needs and preferences
Customer Behavior Tracking - a systematic approach to tracking and storing customer spending and response behaviors and integrating the right mix of communications and rewards
Measurement - a plan to track and measure key performance objectives and customer retention analysis data against loyalty program objectives